Ways to Automate Your Sales Today
Very few business owners ever reach the status of being able to automate their sales system. They spend countless hours on Facebook and LinkedIn posting articles, commenting on articles, and digging through the internet for fresh content.
Imagine a time in which you can craft a cold email to a prospective client and send it off knowing the email will be well received. You follow up a few hours later and get a response from them. They tell you they’ve been interested in your services for a long time, but haven’t been able to find time in their busy schedule to take the plunge. Would that change your life?
We all know that automation is the future; it’s the wave of the present. You can now do more with less by freeing up your time to carry out other important tasks. However, if you really want to take your business’s revenue to the next level, you need to automate your sales process.
You can automate workflows such as tasks, actions such as prompting the rep to complete an action like calling, email, Linkedin message as a sequence. Here are ways you can automate your sales today;
- Create automated workflows in your CRM
Using CRMs such as Pipedrive, you can create workflows and processes that prevent deals and prospects from falling through the cracks. Creating automated workflows is the lifeblood of a customer success team. This simple feature allows teams to do their daily duties on autopilot, freeing up time for higher value activities.
When exploring your CRM as a sales tool, it’s important to consider the tools and techniques that will be most effective for you and your team. Most organizations begin with basic automation; however, an advanced strategy will help you to not only create efficiency gains early, but also take full advantage of your CRM’s conversational AI technology. Automating these cases allow your reps to spend more time focusing on the leads that matter most.
- Create sales journeys in your CRM
Sales prospecting can be time-consuming and tedious, especially if you’re prospecting using the same methods every day. Using a CRM such as Freshworks is a great way to keep track of prospects and stay organized. But you can take this one step further and create journeys to help automate your prospecting.
See a sales journey more as a process that walks the potential clients through. You can create custom sales journeys directly in your CRM. The Sales journey can be automated as well.
Now you know how important it is to create marketing automation journeys. To keep your customers on this journey, you need to give them an experience that will answer their questions, solve their problems and address their needs. With the right approach, this can lead to revenue.
- Use no-code integrations to connect your apps to communicate to each other
The use of no-code integrations has become an alternative to traditional coding. While companies spend thousands of dollars creating lists, finding the right prospects and overall outreach. No-code integrations allow web apps to communicate to each other without you ever needing to install or write a line of code.
When you connect your apps together, you can use no-code integrations to create workflow. Some of the most popular no-code integration platforms are Zapier and integromat.com. With workflow automation, the right information appears when it’s needed so everyone works in sync―from sales to support to engineering.
- Use lead scoring to qualify the best leads in the shortest amount of time
Lead scoring is a powerful, yet under-utilized tool in the marketing toolkit. Lead scoring allows you to qualify the best leads in the shortest amount of time. What’s even better is that lead scoring can help you identify good leads early on in the sales pipeline, before your reps invest too much time.
Many companies use lead scoring to determine which leads are most likely to respond to an offer. Some strategies consider contact information, quality of the company website, type of industry and IP addresses. All of these considerations can be helpful, but there is no such thing as a sure thing. Lead scoring can help you prioritize your follow-up with the best leads. It’s a great way to increase efficiency and save time since you never have to wonder if a lead is a good fit or not again.